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Consumer Cellular Launches White-Label Service for MVNOs

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Wednesday, 2:11 PM by Rich Brome @rbrome.bsky.social

Consumer Cellular is launching "Enabler IQ", a turnkey service for brands wishing to launch their own mobile service as an MVNO (Mobile Virtual Network Operator). AT&T will provide the 5G and 4G network for the service, while Consumer Cellular will provide billing, provisioning, logistics, and US-based customer care. Consumer Cellular will also provide web and mobile apps, "configurable to reflect the partner's brand identity." Consumer Cellular says it envisions potential partners that include "retailers, cable operators, device manufacturers, financial institutions, and celebrity endorsers."

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