Nokia Intros a Trio of Entry-Level Handsets
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May 18, 2009, 8:48 AM by Eric M. Zeman

Today Nokia announced three new handsets that are aimed at emerging markets. All three devices come with Nokia's Ovi software on board, including Life Tools and Ovi Mail. They all have quad-band GSM, Bluetooth and FM radios.
- 2730 Classic: This bar-style phone is the most feature rich of the three, and will come in two 3G variants, including a WCDMA 850/1900 version supporting U.S. 3G bands. The 2730 also has Bluetooth 2.0+EDR with A2DP support; a 2 megapixel camera with video capture; support for 2GB microSD cards; and Nokia audio messaging. It will be available in the third quarter.
- 7020: This flip phone's stand-out feature lets you double-tap the front of the phone to turn on the outer display to see notifications. It also has a 2 megapixel camera, MP3 player, accelerometer and support for microSD cards. It will be available in the fourth quarter.
- 2720 Fold: This clamshell has a 1.3 megapixel camera and GSM/GPRS data. It will be available in the third quarter.
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Why release such devices -- there are already pleanty
Whats the point of releasing 'new' entry level phones. Seriously, why should companies funnel millions of dollars into research and development into entry level devices[especially in a global recession]. Why don't they just keep producing the same models --- 1608, 1208, 2630, 1661, 6030 ...etc . The target customers are those that are a)financially constrained b)need only basic features. The cost of releasing millions of the same units has to go down very quickly if they don't change them yearly. Also, I keep hearing how these companies are going 'green' by reducing the packaging materials and being 'eco friendly'. I am personally not a tree hugger and generally keep away from those subspecies, but I would agree with them in that most of th...
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They are good looking devices, though 🙂