National CineMedia picks Sprint for campaign
AT&T is out and Sprint is in starting this fall as sponsor of National CineMedia Inc.’s cell phone courtesy campaign in movie theaters.
National CineMedia (NASDAQ: NCMI) of Denver has entered a multiple-year contract with Sprint Nextel Corp. (NYSE: S) of Overland Park, Kan., for Sprint to sponsor public service announcements encouraging moviegoers to turn off their cell phones during movie showings.
The Sprint PSAs, currently being developed by Goodby, Silverstein & Partners of San Francisco, will be seen at more than 1,100 U.S. movie theaters starting in October.
AT&T Inc. (NYSE: T) has sponsored the PSAs since 2007, after its acquisition of Cingular Wireless a year earlier. Cingular had handled the campaign since 2001.
National CineMedia operates the largest digital in-theater network for movie theaters in North America for the country’s three largest theater chains — AMC Entertainment Inc., Cinemark Holdings Inc. (NYSE: CNK) and Regal Entertainment Group Inc. (NYSE: RCG). Denver businessman Phil Anschutz founded Knoxville, Tenn.-based Regal Entertainment, and remains controlling shareholder.
National CineMedia’s products, used in more than 17,000 screens, include lobby advertising, the First Look program shown before a movie starts and meeting/special event services.
National CineMedia (NASDAQ: NCMI) of Denver has entered a multiple-year contract with Sprint Nextel Corp. (NYSE: S) of Overland Park, Kan., for Sprint to sponsor public service announcements encouraging moviegoers to turn off their cell phones during movie showings.
The Sprint PSAs, currently being developed by Goodby, Silverstein & Partners of San Francisco, will be seen at more than 1,100 U.S. movie theaters starting in October.
AT&T Inc. (NYSE: T) has sponsored the PSAs since 2007, after its acquisition of Cingular Wireless a year earlier. Cingular had handled the campaign since 2001.
National CineMedia operates the largest digital in-theater network for movie theaters in North America for the country’s three largest theater chains — AMC Entertainment Inc., Cinemark Holdings Inc. (NYSE: CNK) and Regal Entertainment Group Inc. (NYSE: RCG). Denver businessman Phil Anschutz founded Knoxville, Tenn.-based Regal Entertainment, and remains controlling shareholder.
National CineMedia’s products, used in more than 17,000 screens, include lobby advertising, the First Look program shown before a movie starts and meeting/special event services.
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Actually I work for a software company and occassionally come on here to read up on new info. It's almost impossible for me to avoid running into your worthless banter. Now go clean up your parents basement that you live in so you earn enough allowance to keep paying for your internet connection.
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SprintGuy_23 said:
Actually I work for a software company and occassionally come on here to read up on new info. It's almost impossible for me to avoid running into your worthless banter. Now go clean up your parents basement that you live in so you earn enough allowance to keep paying for your internet connection.
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