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New Advertising Company What will they do?

knoxvegas75

May 27, 2007, 2:40 PM
Just to let the word out i read this article today.

http://www.rcrnews.com/apps/pbcs.dll/article?AID=/20 ... »

It talks about the new company that received the ad campaign for US Cellular. Does anyone know if they are related to the new "we care" campaign on TV if so what are your thoughts so far on its effectiveness.

Personally I didn't like the Stupid Joan Ads but the new ones are pretty lame and lots of people i have talked to agree they are not as catchy as other carriers, (At&t -bff ad )and you don't have to give me the line we are not other carriers i know but some originality and creativeness is effective. I do have a degree in Marketing and understand that we are strategically emphas...
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Phydeaux

May 27, 2007, 9:01 PM
Not if Gen Y is as important a market as they say it is.
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knoxvegas75

Jun 1, 2007, 3:14 PM
Gen Y is imortant i truthfuly think they make a lot of the carrier decisions for family plans and are based on the "in" phone for the time by the way we never have it till its not cool any more. It is the early adopters that set the stage for any mass growth of a product and if we dont get the product till it is already in maturity how are we suppose to win over the Gen Y or Gen X populations.
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kreeves

Jun 5, 2007, 1:10 PM
I just really want to bring this one back because I really think it is funny, and honestly,how does this NOT speak to my generation!!!


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