I actually work in the Easyedge Que for USCC and I have noticed that many customer's don't understand how Easyedge works. I'm not too sure if this in on the sales rep or agent's end where they educate the customer on the usage. Or if it the customer not listening! Any input? 😕
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I think it's a combination of both. I'm sure there are plenty of reps who don't explain it to the customer properly. But then there are also the customers who don't understand what a kilobyte is, or how darn fast they add up. One of my coworkers sold a phone to someone who refused an easyedge package, so he put him on pay as you go since he had a camera phone and wanted pix messaging. I heard him explain to the customer how much it would cost him even to browse, even telling him how many kilobytes it takes to just preview a ringer. And guess what? The customer comes in a month later with a $400 easyedge bill! *sigh*
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Just curious.. because as a rep in the call center it seems as though we issue a lot of credit for this issue!!
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i know we did in indiana when we launched, but that was found to be a training issue...now we tell EVERYBODY how not to jack up their bill...but ya still get those who either weren't there, or werent' listening...we make em sign off on it too...
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As a rep. in Oklahoma City I know we explain EE billing simply to aleviate some of the in-store customer issues. However a great deal of it simply is customers don't moderate themselves and then decide to vent their frustration over a large bill back onto us. I've worked in customer service for many years and I know this is something natural, for every 100 new subscribers the odds are there will be a few who cannot control their bad habits. That's the nature of customer service.
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I did ask for a credit once, but it was my own fault. The rep was nice enough to credit me.
I had wanted to browse ringtones on one of the ringtone applications. And you can't just browse without paying the fee if you have already browsed there before. So you buy a tone (less than 2.00) before you know what the program has. When I went in after agreeing to pay for a tone, they didn't have anything I wanted. I was new to easyedge and thought that if I then deleted that ringtone application to my phone, I would not get charged for the download fee because I didn't download a tone.
Silly me---realized when I got my bill it still charged me for a ringtone. I was calling about something else at the time, and I just happened to ask abo...
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I have found that as a CSR at uscc, it is retail and agent stores which are not effectively educating the cust on EZE pay as you go, im not meaning to blame anybody, but its all simple miscommunication is all.
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Let's not completely blame it on retail and agents because I know I've had at least two customers come to my kiosk over the past month who signed up with a callcenter and had overages that they wanted credited because they weren't explained that they COULD go over during the free trial period.
It's a problem in all channels: retail, customer service, and agents. We ALL need to do better!
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There is a USC Store in the small town where I work. I was in there one day talking to the guy there about EE. He was not aware that not all EE-capable phones carried the same EE app availability.
I had to show him where I found it on the USC website and he was amazed. Made me wonder what else he did not know!
Lovellbird
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I can honestly say...that is sad.
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For a long time the application availability was not the same. Even now it's not completely the same, there are a handful of apps that are only available on certain phones (ie; Modtones DJ) Most of the sales reps know what's available on each phone (at least here in Maine), and sell EE that way.
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All phones should have all BREW apps available, or at least all BREW apps available for the Qualcomm chipset used in the phone. For example, its a joke certain phones get ESPN Bottomline and others don't.
It also might be a case of licensing with app author, Qualcomm and the carrier. Whatever, the policy should change and it makes no sense the way its currently setup. BREW is about making money and making all apps available would increase revenue.
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lmpff
Jan 22, 2005, 5:54 PM
As an agent, my associates and I usually try to explain EE while we are ringing the customers sale up in the computer. Cashing the customer out is mindless typing of their information into our system, so we fill in the empty silence with EE info. I am an EE-aholic, so I dont mind spending half an hour with someone explaining all the possibilities the customer has with their phone. But sometimes the customer prefers to take it home and figure it out themselves.
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I also have a hard time trying to explain how KB's are incurred. Not the whole concept of you are incurring KB's once you access into download shopbut when a customer asks how many KB's will be incurred if I download one ringtone. I try to explain it can vary depending on how long they are in the download shop and also dependson the particular application. Then customer gets upset because I don't give them a direct answer. Any Suggestions??
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Try using a demo phone in the store to give a visual to the customer as to when they are using KB's may help. Also letting them know they can track usage by calling customer service.
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This is a tough one for me though as I work in the call center. It is tough to explain these things over the phone!! 😕
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I verbally try to explain the two separate charges of easyedge, usage (or access) fees and download fees (unless free demo). I make them aware that the download fee is simple - if its not a free demo and you choose Buy, you're paying depending on what you download. Access charge is exactly what it states - you are being charged access to use or do any downloading. .01/KB let them know just how many KB are in 1MB and sell the pkgs. as comparison. When they need estimates in terms of usage per download, I refer them to the Understanding MB and KB easyedge brochures. It estimates (and I make sure to tell them it is an estimate) a game=150KB, and ringtone=10KB. it also states in our EasyEdge Sales Process that charges do not apply if just browsi...
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You're right customers are not incurring kb's for browsing in the download shop. However you will incurr kb's while browsing ringtones, wallpaper, etc. after actually going into the app's.
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I agree with a majority of your information, but disagree on the browsing of the catalog for the download shop. Anytime you are connected to the network you are incuring KB of usage. When you are browsing the catalog there is a network connection.
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So how does EE charge? If i buy a subscription to download a ringtone of of ringer 3.0 or whatever stupid ringtone aplication the v810 has i get charged the 1.49$ for that then also get charged by the minute as i browse songs and then more for eachone i preview?
Shouldn't that be more classified as rape or something other than money making? 😛
I'm really sore about the applications available for the v810 also, the songs are all old and bad quality...what about mod tones DJ? why can't we have that?
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I agree about the limited BREW apps on the v810. Its a joke. Qualcomm is to blame and they control it. USCC would love to have more apps on the phone.
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You are charged:
EasyEdge monthly fee (none if you go pay-per-use)
App/Ringtone/Wallpaper cost - stated in the menu.
Then, your KBs start clicking. Browsing ringtones, previewing them, and downloading them consumes kilobytes. Downloading anything - apps, weather updates, etc - consumes kilobytes. I guess the rationale is that you pay USCC for access to the content and the providers for the content itself. I'd agree, however, that this double-charging has to be simplified somehow.
The app selection for the KOI is pitiful, too.
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bk77
Jan 26, 2005, 1:15 PM
I don't think of it as being double charged. I pay my internet provider to use the internet, then if I want to buy something from a website I pay the company I am purchasing the product from.
The same thing happens with EE. If we explain it to customers in a way they will understand, that may take a lot of confusion away. Make it simple to understand.
I do agree about the lack of apps on the high end phones. That should be a priority for Qualcomm. But who knows the logistics why they don't.
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I like this analogy regarding internet providers.. Thanks for this information! 😁
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If my internet provider billed me by megabyte, or even gigabyte, I'd go broke 😈
I didn't say that it has to be eliminated, but simplified. My suggestion is that either the 10MB plan has to be cheaper, at most $5, or the 2MB plan has to be included in the service without an extra charge. People would definitely buy and use more apps in this case. I'm on a trial plan right now, but I don't think that the service would be worth $5 for 2MB and at least $6 for two-three useful subscription services.
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bk77
Jan 26, 2005, 7:41 PM
Maybe someday it will drop in price. Just remember that all these aps, and downloads are becoming very popular right now. Compitition always drives the market, and the prices for everything. Data is the demand right now. I'm sure we will see a change sometime in the future for everything when it comes to data. ESPECIALLY with all the merger's taking place. Only time will tell. 🙂
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I have another vent about EasyEdge.. Why do we credit for customer's stupidity. I understand that we offer one month free for the 10MB and 5MB package, but I just had a cust upset because he was billd for applications.. he stated taht he gets one month free of EasyEdge.. Did he not see the warning that shows "You will be billed 1.49 for this Application" then "Are you Sure" ??? 👿
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Hey Brettrule,
Most of the time when a customer signs up for EZE, they are ready to play with a new toy. They are not fully hanging on your every word during the conversation. factor that into our retail environment where the customer just received a new phone, new plan, new features. They wont remember everything. All I am saying that mistakes happen, regardless if is the Call Centers fault, Retail or Agents fault or the fault of a customer. Our society today has taught our customers that FREE is FREE, the rest of the conversation at times can be blah blah blah. Besides, we have hundreds of thosands of EZE customers already. You may speak to 15-20 a day. Of those 15-20, 2-3 may have EZE issues or EZE billing issues. Now the percent...
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I didn't once say that isn't my job. I am very willing to adjust for mis uderstandings that customer doesn't understand how EE works but when the phone displays you will be billed an amount wouldn't you start questioning this??
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we avoid the whole thing by making customers sign a checklist...i have been know to stop talking so that the cust pays attention...despite screaming babies, marijuana intoxication of what ever...and they DO sign it.,.so they cannot come back and scream at us
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bk77
Feb 11, 2005, 3:54 PM
Is this a form that your location made up? Is it something you can share with other locations? If so I would love to see/use it.
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I work for the same agent at tequila- it's a pretty neat checklist. it goes over everything that a customer could possibly get pissed about, or say 'they never told me that!'. Corporate just made it up, i think it's a great idea and it covers our butts
1. accept credit check
2. knowledge of activation fee, if any
3. understand 1st mont's bill (prorated minutes, total bill, etc)
4. know how to use phone's features
5. know plan and coverage area
6. know how to set up voicemail
7. text msg- how many and how much it costs
8. accept/decline insurance
9. accept/decline roadside asst
10.know of 30-day return policy and that the phone has to be returned with box and all accessories
11.knows its a 24-mo contract/$150 ETF
12. has been ...
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bk77
Feb 11, 2005, 8:27 PM
Thanks! Is it in the form of a checklist?
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Yep! obviously you'd want to word it differently from how i typed it for the sake of being lazy. 😉
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Hey justpeachy, is that checklist being used now?? I'm a CSR, senior rep and would like to see that this checklist has been signed and noted in accts when they do. That would be great for when these particular customers ci disputing they were told these things.
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I have heard of stores and agents doing the check list and that is awsome. I am also in the call center and I know that the issue of not wanting EE and the credits thing is really clearing up. I am not in the que, but most calls I get reguarding EE, before i transfer them are technical questions. I completely understand that at point of sale there are many distractions and our agents and sales reps are doing their best to inform the cust. Try a checklist it does seem to work.
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bk77
Feb 11, 2005, 8:25 PM
I make sure all customer's know for sure. I put the most emphasis on EE, and I do it at the end of the sale. Once they know how to use the phone, and all the paper work is done.
But if there is a company approved EE form that customers have to sign I would love to use it!!!
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I think one of the things we can tell our customers is to have them call 611 to find out exactly how much EE they are using. That way they are not surprised when they get their bill. We should all be explaining EE to them anyway, but this one step could help headaches for the customer in the future. Then again it doesn't help the customer that isn't all there when they sign up for service.
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Checking unbilled usage is a great idea...But it would be even better if we never offered the 500 KB promo/ discount...I have literally never seen a bill where a customer w/ that promo (who used ee AT ALL) did not have excessive overage. I only offer the 2MB and 10MB plans...and strongly recommend the 10MB plans. I tell the customer there's no obligation whatsoever, so if you can get something free with either a $5, $5.95, $10.95 value for totally free, and cancel before you're even charged (w/ the exception of overage and app charges)...That's a no-brainer, the $10.95 is the best deal...
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