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After Cingular ATT merger, how long for VZW to regain #1 spot?

TenuredVZWrep

Oct 1, 2004, 2:26 PM
After Cingular completes it's overpayment of AT&T, I would like to hear some predictions on not "IF", but WHEN, VZW will once again regain the #1 wireless spot. Consider VZW's record setting net adds and continuous lead with the lowest churn in the wireless industry (and that includes Nextel). Cingular's higher churn rate and At&t's oh sooo embarrassing performance. Also, think of all of the customer's that will be jumping ship when they actually begin merging!
How long do you think it'll take?
My prediction is by May 2005.
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CainMarko

Oct 1, 2004, 3:09 PM
You have some valid points, but you are also not considering the VERY valid point of VZW customers jumping ship because of the NEW LARGEST CALLING AREA IN THE NATION. American's love a winner. And the NEW number 1 will be enough for your customers to jump ship. Best expert analasys says that VZW "MIGHT" be able to regain the number 1 spot after 18 months... But, I wouldn't count on it. Cingular has more money in the bank than God and you are about to see the MOST agressive ad campaign in earth's history. Can you hear me now?
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BBKahuna

Oct 1, 2004, 4:06 PM
Your churn rate is 2.8. ATTs is 3.2.

Verizon's is 1.5.

Considering ATT couldn't even get activations right for what was it, three months last year?(and let's not even get started on their percent of FCC complaints during LNP inception), were so shoddy in service that AT&T Communications announced that it had threatened to pull it's brand name from their Wireless service, and ATT & Cingular lead the industry in FCC billing error complaints I think you've got a long way to go.

You're right though, Americans do love winners and wants to join up with them. Or at least 1.535 million of them did last quarter.
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epik

Oct 1, 2004, 7:47 PM
The 40+ million customers on VZW get both a large in-network calling pool, but the most comprehensive and CONSISTENT coverage area in the US. Who cares if Cingular/AT&T have 60 million customers when you can't even get a signal to call them?

Epik
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epik

Oct 1, 2004, 7:45 PM
I'm not clear on something here - do you happen to work for Cingular or something?

Epik
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BetterThanJake

Oct 1, 2004, 8:01 PM
CainMarko said:
You have some valid points, but you are also not considering the VERY valid point of VZW customers jumping ship because of the NEW LARGEST CALLING AREA IN THE NATION. American's love a winner. And the NEW number 1 will be enough for your customers to jump ship. Best expert analasys says that VZW "MIGHT" be able to regain the number 1 spot after 18 months... But, I wouldn't count on it. Cingular has more money in the bank than God and you are about to see the MOST agressive ad campaign in earth's history. Can you hear me now?


Y'know, that's probably the exact same thing that Cingular told themselves before forking over the $41 billion to buy the shipwreck that is AT&TW. 🙂

Look, being #1 ...
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BetterThanJake

Oct 1, 2004, 8:08 PM
not some marketing dork with a big foam finger hollerin' 'We're #1!!!'

Note: I was not implying that Cain was the marketing dork- I have no idea what he does for a living. What I was saying is that its always some marketing/advertising dork writing the 'We're #1!' ad copy. 🙂
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Biggs

Oct 5, 2004, 12:57 AM
Oooh, OUCH! Touche. Does Cingular know that you're giving out their corporate strategies?
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speck

Oct 1, 2004, 9:17 PM
All these comments are implying that Cingular will continue to do business as the Second largest carrier in the Nation. That's the error in these posts... Yes we can quote facts... Cingular is the second lowest ranked in customer service and is purchasing the lowest ranked in customer service... But the assumption everyone has is that we're not changing a thing... Since that report cam out Cingular had begun restructuring it's Customer Service Experience to provide a more unified and increase redundancy for the customer...

Secondly, taking over the #1 spot in the industry requires a whole new tactic... as number two no matter how aggressive Cingular became the cust growth of Verizon killed... but as #1 Cingular will have the purchasing po...
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dakz

Oct 2, 2004, 8:25 AM
/clap for speck

Now please educated your fellow Cingular employees like CainMarko, Phonepimp, and RUFF that this analogy swings both ways. Everytime we see a post from them it is: future this, future that from Cingular and how much better it is going to be than VZW now. Like VZW isn't going to change also? Like VZW is going to stay the same and not change either.

Purchasing power is based off profits. Cingular may be in the number 1 spot once the merger goes through, HOWEVER they will be spending billions converting billing systems, switching towers from whatever channel they are on to whatever channel they will be on since Cingular is going to have to give up spectrum as far as channels in areas where AWE and Cingular are the sole com...
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speck

Oct 2, 2004, 9:10 AM
I think VZW will be smart and keep it's steady flow... the $5 billion/yr they have been sending since they opened has brought them to this point and you're right... I never said Cingular won't have to jump out of a speeding car and stay running especially bcz VZW execs already have a plan of action that works (and this has been fact filled sinc day one of VZW) I just think it's going to be awesome... looking at the new FCC approvals and then a purchasing power Verizon has and Cingular will have... the states may no longer be a market the manufacturers turn their heads from...

And I know that there's cingular reps out there too that just look at one end of the spectrum and fail to realize that VZW isn't going to just sit back and let cing...
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RUFF1415

Oct 2, 2004, 1:37 PM
😕 I'm not an employee of Cingular, nor any other company at that. 15 years old here, and just very curious about big business. I very much agree with both you and Speck on this one. My posts have simply been to show many of the people in here, that maybe they aren't giving Cingular enough credit. Nobody in here can tell me NOW that Cingular DEFINITELY WASTED $41 billion on AT&T, because they haven't seen the results. Although that is entirely possible, nobody in here has a clue based on the present, and that's why I look to the future.

P.S. I would NEVER underestimate Verizon either. Can you imagine how badly they'll be fighting to take back #1? I know I can't even fathom it.
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SPCSVZWJeff

Oct 2, 2004, 4:29 PM
By the time the FCC approves the transaction officially and they carve up the combined ATTWS/Cingular company due to duplicate licenses,etc. the new Cingular will be about the same size as Verizon at everyone's current growth rate. Cingular will be forced to give up some licenses and with those licenses, customers. It is very possible that Verizon will end up with some of the licenses and immediately install CDMA equipment and gain those customers.
Part of the reason why many people think Cingular got ripped off is because of AT&T's debt load and the fact that their network has deteriorated and will require billions of dollars of investment to bring it up to Cingular's own standards.
When all of the companies that later formed Verizon mer...
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RUFF1415

Oct 2, 2004, 10:45 PM
None of us, neither you or I, know that Cingular will be forced to sell any of those licenses after all. One of the requests made by Cingular of the FCC was to allow them licenses in the same market on both the A and B channels to deploy better 3G services. There were many oppositions filed to this request by companies such as Verizon, but it all comes down to what the FCC thinks is best. Now more than likely Cingular will be forced to sell those licenses off, but none of us will know until the FCC anounces that with the rest of the details of the merge.
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muchdrama

Oct 4, 2004, 10:31 AM
RUFF1415 said:
None of us, neither you or I, know that Cingular will be forced to sell any of those licenses after all. One of the requests made by Cingular of the FCC was to allow them licenses in the same market on both the A and B channels to deploy better 3G services. There were many oppositions filed to this request by companies such as Verizon, but it all comes down to what the FCC thinks is best. Now more than likely Cingular will be forced to sell those licenses off, but none of us will know until the FCC anounces that with the rest of the details of the merge.
I'll put my money on Jeff's theory, thanks.
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RUFF1415

Oct 4, 2004, 3:44 PM
You do that. 😉
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muchdrama

Oct 4, 2004, 4:31 PM
RUFF1415 said:
You do that. 😉
A'ight.
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barryefau

Oct 7, 2004, 2:36 AM
we all know how the FCC loves to change their mind! 😳
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CainMarko

Oct 4, 2004, 12:12 PM
Hey Jeff, Cingular has already made arrangements to sell off redundant licenses. Tmobile and Triton will be getting some of the redundant licenses. You have to remember tho that if Cingular has 850 in the same area that ATT has 1900 and vice verse... that isn't considered redundant. The network will be larger than VZW's. Nice try tho. 😉
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Vox Dei

Oct 4, 2004, 1:22 PM
I think your both wrong. Normaly Cain you are right that a wireless provider cannot hold the A and B licenses but part of Cingular's patition to Purchase AWS is that they get that condition waived so that they can hold both...At least in some markets. So you are both technicaly wrong because the disicion from the FCC weither they are going to allow that has not come (unless i missed something). This is a partial copy from the FCC website on the Merger

This page provides information on the joint application filed by AT&T Wireless Services, Inc. (“AT&T Wireless”) and Cingular Wireless Corporation (“Cingular”) (collectively, “the Applicants”) to the Commission seeking consent to transfer control of various Commission licenses and autho...
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CainMarko

Oct 4, 2004, 3:09 PM
I know that they are wanting the A/B rule waived, but even if they don't get it waived, they will still have the ability to keep A or B depending if they have B or A. But you are right that it hasn't come to that yet.
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