After Cingular ATT merger, how long for VZW to regain #1 spot?
How long do you think it'll take?
My prediction is by May 2005.
Verizon's is 1.5.
Considering ATT couldn't even get activations right for what was it, three months last year?(and let's not even get started on their percent of FCC complaints during LNP inception), were so shoddy in service that AT&T Communications announced that it had threatened to pull it's brand name from their Wireless service, and ATT & Cingular lead the industry in FCC billing error complaints I think you've got a long way to go.
You're right though, Americans do love winners and wants to join up with them. Or at least 1.535 million of them did last quarter.
Epik
Epik
CainMarko said:
You have some valid points, but you are also not considering the VERY valid point of VZW customers jumping ship because of the NEW LARGEST CALLING AREA IN THE NATION. American's love a winner. And the NEW number 1 will be enough for your customers to jump ship. Best expert analasys says that VZW "MIGHT" be able to regain the number 1 spot after 18 months... But, I wouldn't count on it. Cingular has more money in the bank than God and you are about to see the MOST agressive ad campaign in earth's history. Can you hear me now?
Y'know, that's probably the exact same thing that Cingular told themselves before forking over the $41 billion to buy the shipwreck that is AT&TW. 🙂
Look, being #1 ...
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Note: I was not implying that Cain was the marketing dork- I have no idea what he does for a living. What I was saying is that its always some marketing/advertising dork writing the 'We're #1!' ad copy. 🙂
Secondly, taking over the #1 spot in the industry requires a whole new tactic... as number two no matter how aggressive Cingular became the cust growth of Verizon killed... but as #1 Cingular will have the purchasing po...
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Now please educated your fellow Cingular employees like CainMarko, Phonepimp, and RUFF that this analogy swings both ways. Everytime we see a post from them it is: future this, future that from Cingular and how much better it is going to be than VZW now. Like VZW isn't going to change also? Like VZW is going to stay the same and not change either.
Purchasing power is based off profits. Cingular may be in the number 1 spot once the merger goes through, HOWEVER they will be spending billions converting billing systems, switching towers from whatever channel they are on to whatever channel they will be on since Cingular is going to have to give up spectrum as far as channels in areas where AWE and Cingular are the sole com...
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And I know that there's cingular reps out there too that just look at one end of the spectrum and fail to realize that VZW isn't going to just sit back and let cing...
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P.S. I would NEVER underestimate Verizon either. Can you imagine how badly they'll be fighting to take back #1? I know I can't even fathom it.
Part of the reason why many people think Cingular got ripped off is because of AT&T's debt load and the fact that their network has deteriorated and will require billions of dollars of investment to bring it up to Cingular's own standards.
When all of the companies that later formed Verizon mer...
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RUFF1415 said:I'll put my money on Jeff's theory, thanks.
None of us, neither you or I, know that Cingular will be forced to sell any of those licenses after all. One of the requests made by Cingular of the FCC was to allow them licenses in the same market on both the A and B channels to deploy better 3G services. There were many oppositions filed to this request by companies such as Verizon, but it all comes down to what the FCC thinks is best. Now more than likely Cingular will be forced to sell those licenses off, but none of us will know until the FCC anounces that with the rest of the details of the merge.
This page provides information on the joint application filed by AT&T Wireless Services, Inc. (“AT&T Wireless”) and Cingular Wireless Corporation (“Cingular”) (collectively, “the Applicants”) to the Commission seeking consent to transfer control of various Commission licenses and autho...
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