Verizon's advertising propels brand perception while AT&T sinks
I guess advertising work's
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Verizon and Motorola's strong marketing push leading up to the launch of the new Droid handset had a significant impact on brand perception in the 18- to 34-year-old target demographic, pushing it well above AT&T, according to a study released Monday.
Daily tracking from YouGov's BrandIndex shows that scores associated with the Verizon Wireless brand have soared since the Droid advertising campaign launched on Oct. 18, up until the launch of the Droid last Friday. Verizon's score went from 8.3 to 24.2 on the study's scale, which ranges from -100 to 100.
During the same frame, AT
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It certainly does. Companies do not fork out those dollars to advertisers for nothing.
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