When numbers don't count...
Regardless of subscriber base, it cannot be refuted that VZW is still the recognized market leader. I am not necessarily arguing that they are the cheapest, that they have the best phone selection, or that they have the best customer service. I am just speaking on public perception.
Saying that Cingular is the number one company now and that VZW is number two isn't entirely accurate if you look at things from that standpoint. If VZW purchased a decent sized regional carrier this yeark, what would Cingular proponents have to say then? I believe that VZW would of course regain the top spot in subscriber base, but it would not have gained the number one spot in overall public perception. This is because I do not believe that VZW has lost tha...
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Saying that Cingular is the number one company now and that VZW is number two isn't entirely accurate if you look at things from that standpoint. If VZW purchased a decent sized regional carrier this yeark, what would Cingular proponents have to say then? I believe that VZW would of course regain the top spot in subscriber base, but it would not have gained the number one spot in overall public perception. This is because I do not believe that VZW has lost tha...
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What isn't mentioned by many in the Cingular cool-aid crowd is that internal trainings and focus is on that specific topic.
Cingular feels that while they are #1 in base, they are still lagging well behind in customer experience. This experience also leads to better A.R.P.U. and lower churn.
Cingular is not sitting on the fact that they are number one and understands the need for improvement in all areas. The numbers will come so long as Cingular continues the intensity and focus on the overall experience.
What you and several others seem to forget is that Verizon has very little ability to quickly overtake Cingular in total customers. On their current pace it would take years to overcome the gap that now exists. Any aquisition ...
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Cingular feels that while they are #1 in base, they are still lagging well behind in customer experience. This experience also leads to better A.R.P.U. and lower churn.
Cingular is not sitting on the fact that they are number one and understands the need for improvement in all areas. The numbers will come so long as Cingular continues the intensity and focus on the overall experience.
What you and several others seem to forget is that Verizon has very little ability to quickly overtake Cingular in total customers. On their current pace it would take years to overcome the gap that now exists. Any aquisition ...
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Even taking everything you say to be true, Tex, surely you can forsee a scenario in the medium term where a combination of Verizon continuing to outadd Cingy plus the acquisition of a regional carrier results in Verizon passing Cingular in overall customer count, even with divestitures. VZW has two ways (adds, acquisitions) of getting there (if they want), they don't have to rely on just one or the other.
What matters more perhaps is just how much of a priority they put on retaking number #1 in customer count. If they're ok with being the second-largest as long as profits, stock price, churn, ARPU and CS are all good, then it could take awhile. If VZW upper management, on the other hand, simply cannot abide not having the most customers,...
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What matters more perhaps is just how much of a priority they put on retaking number #1 in customer count. If they're ok with being the second-largest as long as profits, stock price, churn, ARPU and CS are all good, then it could take awhile. If VZW upper management, on the other hand, simply cannot abide not having the most customers,...
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It's all about their EGO hehe.
I just don't see any aquisition by any major carrier yielding much in terms of customer base. The F.C.C. would be under intense pressure after Cingular and now potentially Sprint to keep competition levels in tact.
There is always a possibility of anything.
I just don't see any aquisition by any major carrier yielding much in terms of customer base. The F.C.C. would be under intense pressure after Cingular and now potentially Sprint to keep competition levels in tact.
There is always a possibility of anything.
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Cingular may maintain the largest base for a few years, but not due to its being the best wireless company. I agree that mergers will probably become few and far between and that divestitures could cause a problem. I honestly think that things will continue the way they are for many years to come. Carriers are going to win customers based on customer service, call quality, and the ability to provide solutions and content for the business and mass markets. To be ultimately successful, the number one carrier must have those individuals pay enough to keep arpu and cashflow numbers at respectable levels.
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you forget that Verizon merged with 3-4 carriers to make Verizon....lets not make it a pissing contest. I work for Cingular, but by a strictly numbers game, Cingular IS #1. As a consumer myself though.....just numbers doesnt make you # in everything. Only time will tell. Cingular has had major hurrdle's.......how many companies you seen merge that quickly?
Time will tell though....its way to early to who really is in the lead as being the best. I wont say...id be biased.
Time will tell though....its way to early to who really is in the lead as being the best. I wont say...id be biased.
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Yes Verizon did merge with a few companies... don't forget that was ONLY 5 years ago, and had a TOTAL customer base in the low 20 mil. Now look where they are .. 5 years later and double their total customer base. So get this, if Cingular didn't buy ATTWS do ya think they would doubled their base in 5 years? I don't hardly think so, it's simple math people. Look at their history!
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