Alltel's MyCircle Ad
the_eraser said:
Well, the Vz "test man" is no Jock either 🙄
Hey he may be no jock, but I bet 9 out of 10 people know who he is! All about marketing! Why fix something that isn't broke!!!!!! 😁
OVERLAND PARK, Kan. — 10/20/2006
On Sunday, Sprint (NYSE: S) will introduce a new series of television ads featuring Ron Livingston as a straightforward, relatable guy who finds unconventional ways to talk about Sprint's wireless services. No flashy sets. No fancy lingo. Just a plain-talking guy who challenges misperceptions and uniquely defines Sprint's unmatched capabilities in the marketplace.
The new campaign, created by TBWA\Chiat\Day New York, is designed to cut through the confusing clutter of messages about wireless providers, distancing Sprint from its competitors and building on Sprint's new "Power Up" brand positioning.
"Sprint is putting the power back in the hands of...
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