AT&T OGO not well received
Link and article:
http://www.business2.com/b2/web/articles/0,17863,703 ... »
Investors in cellular wireless have seen some unfamiliar blips across their radar screens in the last few days: positive news from AT&T Wireless (AWE), the industry's red-headed stepchild. Moving toward its acquisition by Cingular for $15 a share, the company has launched a new product, the Ogo. The device is a big departure for AT&T Wireless: It's the first one the company has "conceived, designed, and launched" on its own, according to a spokesperson.
Can investors expect any "trickle-up" benefit to Cingular's parent companies SBC (SBC) and BellSouth (BLS)? Not likely. The Ogo probably won't add much revenue to ATT Wireless's coffers and in fact may...
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http://www.business2.com/b2/web/articles/0,17863,703 ... »
Investors in cellular wireless have seen some unfamiliar blips across their radar screens in the last few days: positive news from AT&T Wireless (AWE), the industry's red-headed stepchild. Moving toward its acquisition by Cingular for $15 a share, the company has launched a new product, the Ogo. The device is a big departure for AT&T Wireless: It's the first one the company has "conceived, designed, and launched" on its own, according to a spokesperson.
Can investors expect any "trickle-up" benefit to Cingular's parent companies SBC (SBC) and BellSouth (BLS)? Not likely. The Ogo probably won't add much revenue to ATT Wireless's coffers and in fact may...
(continues)
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🙂 The device is getting a great response! There is a lot of interest from the target market and it should be a big hit during the Christmas season. My teenage daughter is hoping to get one!
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Ya. That artical was writen by someone way out side the target audience. He hasn't seen some teenager do 8000 text messages. I have seen that. Dear old mom calls up after the 3 month unlimited trial and needs more txt messages because the 100 for 4.99 just isn't going to cut it for her daughter...This for 18 bucks a month her daughter can text all her friends and email and everything else. I think they will get the most out of it from even younger kills. 14-18 range probably. That way mom and dad don't have to worry about little jane useing up all their minutes on their family plan.
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WAIT WAIT!!!!! I am 35 male and I love my ogo. I along with my kids do between 2000 and 4000 messages a month(very costly). And the idea of getting my email on it and aim with yahoo instant messanger. This is the most fun i have had with a gadget in a long time. I think all kids that have a cell phone should have an ogo and save their parents some money 🙂 .For 20.00 bucks each ogo that have an existing account you get unlimited email, unlimited aim and yahoo im. Get them quick before the Christmas rush.
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Ya but you know that deap down inside your only 18...So my theory still stands.
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there are some crucial points about the ogo you have overlooked
-it will definatley be profitable with little risk to attws because they are not subsidising the purchase price, it does not require any customer care support because it is self activating, maintained, auto pay ie no accounting department or bills
-getting lots of airtime subcriptions is not very profitable money for carriers is in features and add ons
-it will definatley be profitable with little risk to attws because they are not subsidising the purchase price, it does not require any customer care support because it is self activating, maintained, auto pay ie no accounting department or bills
-getting lots of airtime subcriptions is not very profitable money for carriers is in features and add ons
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