The 'New' AT&T Wireless
After SBC made the bid to acquire AT&T:
Because SBC and AT&T must continue to compete as if their merger may not occur, AT&T indicated it will proceed with plans to launch its own brand of cell phone service this year.
In an interesting twist, the new AT&T Wireless will compete directly with Cingular Wireless — which SBC owns in partnership with BellSouth. Cingular recently became the nation's biggest cell phone company with 49.1 million subscribers by acquiring acquired the old AT&T Wireless, which AT&T Corp. spun off as an independent company in 2001.
AT&T doesn't own a wireless network, so it had struck a deal to use Sprint Corp.'s cellular system. AT&T executives declined to say whether that deal would stand or whether they ...
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Because SBC and AT&T must continue to compete as if their merger may not occur, AT&T indicated it will proceed with plans to launch its own brand of cell phone service this year.
In an interesting twist, the new AT&T Wireless will compete directly with Cingular Wireless — which SBC owns in partnership with BellSouth. Cingular recently became the nation's biggest cell phone company with 49.1 million subscribers by acquiring acquired the old AT&T Wireless, which AT&T Corp. spun off as an independent company in 2001.
AT&T doesn't own a wireless network, so it had struck a deal to use Sprint Corp.'s cellular system. AT&T executives declined to say whether that deal would stand or whether they ...
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Man, it's kinda like watching someone have a boxing match with himself--amusing, but sorta disturbing as well... 😳
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I see what you're saying... I still like mine though.. (as posted earlier):
Cingular buys AT&T Wireless; SBC buys AT&T, drops the SBC name and rebrands itself as AT&T. The newly named SBC then buys BellSouth, so now the old SBC and BellSouth are AT&T. The once-again behemoth, AT&T, renames Cingular to AT&T Wireless.
Cingular buys AT&T Wireless; SBC buys AT&T, drops the SBC name and rebrands itself as AT&T. The newly named SBC then buys BellSouth, so now the old SBC and BellSouth are AT&T. The once-again behemoth, AT&T, renames Cingular to AT&T Wireless.
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