More iPhone Rumors
http://finance.yahoo.com/news/Can-ATampT-Afford-To-C ... »
Reports are suggesting that AT&T (NYSE: T - News) may be considering cutting the iPhone's monthly service plan by $10 to make the phone appeal to a wider more price-sensitive audience. Such a move would be great for consumers, but we wonder what the financial impact would be to AT&T, which already heavily subsidizes the phone?
Cote Collaborative analyst Michael Cote, an industry pricing strategist, says there is a "strong possibility" that AT&T will drop the minimum voice and data plan from $69 a month to $59 a month at Apple's World Wide Developers Conference in June, according to The Street (via MacRumors). To be sure, AT&T is likely consideri...
(continues)
Reports are suggesting that AT&T (NYSE: T - News) may be considering cutting the iPhone's monthly service plan by $10 to make the phone appeal to a wider more price-sensitive audience. Such a move would be great for consumers, but we wonder what the financial impact would be to AT&T, which already heavily subsidizes the phone?
Cote Collaborative analyst Michael Cote, an industry pricing strategist, says there is a "strong possibility" that AT&T will drop the minimum voice and data plan from $69 a month to $59 a month at Apple's World Wide Developers Conference in June, according to The Street (via MacRumors). To be sure, AT&T is likely consideri...
(continues)
...
