Proof Positive Verizon Is The One Wrong in This Lawsuit
When AT&T introduced their PTT service, Sprint never sued them over it, even though AT&T claimed greater PTT coverage, more features and cheaper pricing. Again, the attack ads were factually based, unlike Verizon that claimed Sprint's older PTT service was useless now and didn't work. Sound familiar?
Big Red has a long history of false advertising.
texaswireless said:
So why did AT&T admit the ads were factually correct in the court filings?
AT&T agrees the ads are correct in their depiction of 3G coverage, not with their false claims that a customer is "out of touch" without it. That is the basis of the lawsuit.
VZW611LA said:
To bad Verizon changed it a while back to say "Voice and Data service is available outside the 3G network". AT&T has nothing anymore on this and it will be thrown out.
So, let me get this straight: since Verizon is no longer showing this commercial, the damage they have done is somehow null and void?
Their lawsuit was filed as a PR response. They are attempting to do damage control buy saying they are suing. There are no "damages" other than a bruised ego because someone came up with a ad campaign that hit them where they had a soft spot.
texaswireless said:
AT&T is reeping what they sowed with their lack of investment and vision for a data intensive future.
Their lawsuit was filed as a PR response. They are attempting to do damage control buy saying they are suing. There are no "damages" other than a bruised ego because someone came up with a ad campaign that hit them where they had a soft spot.
Sorry, but I don't follow your logic at all. Verizon has the right to produce false claims against AT&T in an ad because AT&T failed to build out their 3G network? ๐
AT&T is filing a lawsuit now when Sprint was hammering away much harder on them a year ago on the 3G coverage issue? ๐คจ
AT&T will have a bigger ego bruising from #1 ...
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Verizon is not lying. Verizon is pointing out a vary glaring weakness with AT&T. AT&T wants to find a "perceived" flaw but saying customers "interpret" the true ad in a way that harms AT&T. The probably is that it does not harm AT&T in a way that has cause to get a judgement.
If the truth hurts perhaps improvements should be made instead of trying to litigate good marketing.
I'd be willing to bet my 5 stores that if you took a poll of AT&T 3G customers THEY WOULD feel out of touch when they are forced to use EDGE service.
Verizon Wireless very accurately pointed out that AT&T lacks significant 3G coverage for their data intensive devices. Nothing inaccurate about that.
texaswireless said:
Dude, have you used EDGE service lately with an advanced device like a Bold? My Bold sucked in EDGE and rarely would stay on 3G coverage.
I'd be willing to bet my 5 stores that if you took a poll of AT&T 3G customers THEY WOULD feel out of touch when they are forced to use EDGE service.
Verizon Wireless very accurately pointed out that AT&T lacks significant 3G coverage for their data intensive devices. Nothing inaccurate about that.
Using your logic, AT&T could just as easily claim a Verizon customer is "out of touch" since he or she will miss out on important phone calls while surfing the web.
AT&T and other reputable wireless companies don't do that because anyone with ...
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AT&T did not sue sprint because SPRINT WAS HEMORRAGING CUSTOMERS and of no threat to AT&T. Since Verizon Wireless started this campaign the port ratio of customers leaving Verizon to AT&T and vice versa has swung back to even. AT&T sees the same data and needed to launch something to counter that effect.
They had two choices -
Launch an advertising campaign to show advantages of AT&T or Verizon Wireless that were a fresh and new message. While I agree rollover is a good offer (and not a gimmick regardless of what VZW likes to say) they cannot beat that dead horse any longer. They have nothing fresh to offer.
They can sue to create a positive PR spin. Most people see lawsuit and assume there is a SOME ...
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As for this comment...
"History speaks for itself. Verizon is the king of false advertising and AT&T didn't choose to sue Sprint a year ago over the same issue."
More Bars in More Places, Best Coverage, Fastest 3G network, etc - and I had a good laugh at that! ๐คฃ
vzwtechguy said:
...Fastest 3G network, etc - and I had a good laugh at that!...
Almost as funny as Verizon's claim to have the fastest PTT network. Can you hear me...yet? ๐คฃ
Lawyer?
Just a plain old customer with opinions?
Looks like a judge said they don't have a good chance of recovering damages and AT&T is (trying) to run attack ads.
Yeah.