Court of Public Opinion - From the Wall Street Journal
http://blogs.wsj.com/law/2009/11/19/lawsuit-aside-is ... »
By Ashby Jones
Question: When should a big, publicly-traded company refrain from filing a lawsuit? Answer: possibly when the public-relations blowback does more damage than the behavior complained about in the lawsuit.
This truism has come up across the pundit-o-sphere in the wake of the recently filed AT&T/Verizon lawsuit.
In short: earlier this month, AT&T sued Verizon Wireless in federal court in Atlanta, alleging that Verizon’s advertisements comparing the companies’ 3G wireless coverage across the country were misleading and causing “irreparable harm.â€Â
Perhaps you’ve seen these ads. I...
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By Ashby Jones
Question: When should a big, publicly-traded company refrain from filing a lawsuit? Answer: possibly when the public-relations blowback does more damage than the behavior complained about in the lawsuit.
This truism has come up across the pundit-o-sphere in the wake of the recently filed AT&T/Verizon lawsuit.
In short: earlier this month, AT&T sued Verizon Wireless in federal court in Atlanta, alleging that Verizon’s advertisements comparing the companies’ 3G wireless coverage across the country were misleading and causing “irreparable harm.â€Â
Perhaps you’ve seen these ads. I...
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Glad to know that I'm not the only one who knows what movie that's from. I would not put it past ATT to pull out some major famous people to stomp on VZW. Nothing says "truthful" like Hollywood.
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ya, im hoping they pull some bollywood stars for our best worldwide coverage commercials. Nothing says quality network like lots of colors, dancing, and sitar music.
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Did he get off the cocaine or something? Whats up with the new chipmunk cheeks?
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VZW should plan a massive ad campaign, "More 3G Bars in More Places."
The ads should be handset focused, not network focussed, and will showcase only VZW's line of global Smartphones like the Tour, Storm2 and Imagio that all have US, European and Japanese 3G recievers.
The ads would never directly discuss the network, just cutesy emo crap like that teddy bear making the global rounds that AT&T laid out about a year ago. Cute ad- I liked it- it just had no substance.
I'm thinking that with the phenomenally superior EVDO v. HSPA penetration in the USA and Canada, plus VZW sharing 98% of the same overseas roaming partners as AT&T, they could make that one stick (more square miles covered!) and REALLY piss off big blue.
The ads should be handset focused, not network focussed, and will showcase only VZW's line of global Smartphones like the Tour, Storm2 and Imagio that all have US, European and Japanese 3G recievers.
The ads would never directly discuss the network, just cutesy emo crap like that teddy bear making the global rounds that AT&T laid out about a year ago. Cute ad- I liked it- it just had no substance.
I'm thinking that with the phenomenally superior EVDO v. HSPA penetration in the USA and Canada, plus VZW sharing 98% of the same overseas roaming partners as AT&T, they could make that one stick (more square miles covered!) and REALLY piss off big blue.
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No. I would just keep hammering with the current campaign. It is raw. Poor AT&T.
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