New versus Upgrade Commission
Has anyone else besides me wondered why Cingular doesn't pay as well for upgrade customers as they do new activations? I think they should and here is why:
1) Existing customers have already shown great payment history, so there is no guessing game whether or not they will pay their bill on time.
2) Customer retention. When we get our customers to renew, that is another 1 or 2 years of steady cash flow that goes into our company.
Any other ideas???
Will
1) Existing customers have already shown great payment history, so there is no guessing game whether or not they will pay their bill on time.
2) Customer retention. When we get our customers to renew, that is another 1 or 2 years of steady cash flow that goes into our company.
Any other ideas???
Will
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1) not true. some of the worst customers are the ones who have been around forever. they demand much more than any of the new customers.
2) i agree with you on this one
2) i agree with you on this one
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Yeah, he's right. I've dealt with some customers who have accounts dating back to the early 90's, and they are HARD to please or even deal with. They think we owe them the whole world for being with us for so long.
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As i passed through the Cingular YOUniversity training course they taught us that we dont start making any money on a new customer till the 6th-9th month of service.....so this means to me that we do make more money on an existing customer than we do a new customer....so maybe we should give them a little something to stay with us( and no i dont mean an upgrade fee) but a little thank you...that way that same person doesnt become part of our churn rate and thencomes back to us 2 years down the line again and we gotta start all over again with them. lets actually work at being a customer friendly company ( and i dont mean give them whatever they want) so we reduce churn and make people want to switch to us as well...
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Um...we give existing customers the same deal as new customers...and if they go through the save team, a better deal. So that actually says to me that in alot of cases, once a contract is renewed, it actually takes longer for cingular to start making a profit off of the customer again.
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As a month to month customer I do not see AMY incentives to sign a contract at all. I can get phones on Ebay for less then the "subsidized cost" after that there are no reasons to upgrade for 2 years. ATT used to add more minutes to plans for an upgrade or renewal. Cingualr offers phone prices that can be beat. I recently paid less then $200 for an MPX220 and bought a t637 for my girlfriend for less then $100.
Wheres the incentive to sign a LT contract?
Wheres the incentive to sign a LT contract?
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Every time you post this I am going to counter you.
The vast majority of handsets on ebay or not available below cost, let alone the subsidized price.
Now, Mr. Customer, if you hear there is an employee contest where the prize is a handset you want, look to ebay when all those phones get dumped on the market. Otherwise, you will pay slightly higher than cost for most of these units.
And as for the non-exclusive comments. Look for most, if not all, non-exclusive agents (former AT&T mostly) to get cut off relatively soon. Cingular will be finding a way to make them resign as exclusive on their contract and comp ore will be letting them go.
The vast majority of handsets on ebay or not available below cost, let alone the subsidized price.
Now, Mr. Customer, if you hear there is an employee contest where the prize is a handset you want, look to ebay when all those phones get dumped on the market. Otherwise, you will pay slightly higher than cost for most of these units.
And as for the non-exclusive comments. Look for most, if not all, non-exclusive agents (former AT&T mostly) to get cut off relatively soon. Cingular will be finding a way to make them resign as exclusive on their contract and comp ore will be letting them go.
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You can counter all you like. But show me where I can get a T637 for less than $100 and an MPX220 for less then $200 without signing a 2 year contract.
Yes many are used but were new only months ago and they work well. The "subsidized" pricing is only valid when someone wants the latest release or flavor of the month. Many bought Razors for nearly twice what you can get one for today a very short time ago. I thing many buy phones as some sort of prestige symbol or something. I find that amazing. Its only a phone after all. That does all the extras much worse then the original technology they're based upon. From Pictures to mobile computing.
ATT had "real" incentives to renew in more minutes etc. Perhaps thats why they are no longer ...
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Yes many are used but were new only months ago and they work well. The "subsidized" pricing is only valid when someone wants the latest release or flavor of the month. Many bought Razors for nearly twice what you can get one for today a very short time ago. I thing many buy phones as some sort of prestige symbol or something. I find that amazing. Its only a phone after all. That does all the extras much worse then the original technology they're based upon. From Pictures to mobile computing.
ATT had "real" incentives to renew in more minutes etc. Perhaps thats why they are no longer ...
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One is discontinued, the other was a contest phone. The other 12 handsets that are currently available are not able to be found for deals like that. Even if someone just wants a inexpensive Nokia 6010, not a status symbol as you so generalize, it can't be found online for $20 as it can be found in a store. Yes, you commit, but you also save $80.
And Cingular does offer incentives. You really should do more research. Or better yet, just read one of the many replies I have left each time you make this INCORRECT point. If you don't sign a contract, you can't get all the promos. An example of this would be no free MTM. It would be $9.99 if you wanted a month to month plan. At a $240 savings for MTM and another $100 or so on your hand...
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And Cingular does offer incentives. You really should do more research. Or better yet, just read one of the many replies I have left each time you make this INCORRECT point. If you don't sign a contract, you can't get all the promos. An example of this would be no free MTM. It would be $9.99 if you wanted a month to month plan. At a $240 savings for MTM and another $100 or so on your hand...
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I signed for the benifits of FWE and M2M but thers is no reason to resign. Thats my point. I already have those sign up incentives. There are no incentives toi RENEW though. Discontinued phones are not bad. The T637 is a great phone as is the Mpx220. I do not see any phones that can compare with those worth siging a contract.
The subsidized phones are no incentive for me personally. The feature are sub par. The photos are terrible. The data content (except for the mpx220 which allows real internet surfing ) is terrible.
I am for signing the comntract initially to get the promo stuff...but not renewing as the phone is the only incentive at that point. In fact Cingular has recently raised prices . There a reason to stay month to month ...
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The subsidized phones are no incentive for me personally. The feature are sub par. The photos are terrible. The data content (except for the mpx220 which allows real internet surfing ) is terrible.
I am for signing the comntract initially to get the promo stuff...but not renewing as the phone is the only incentive at that point. In fact Cingular has recently raised prices . There a reason to stay month to month ...
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I have no problems with the phone. It sounds great and was a hell of a bargain for less then $200. There were some issues before the new fiimware came out but since then it has been a great littlesmart phone/PDA without having to carry around a cumbersome Blackberry or treo.
Many paid a lot more for the phone and were not happy about it. But for what I paid it is a bargain.
Many paid a lot more for the phone and were not happy about it. But for what I paid it is a bargain.
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I think this is a lot like the issue of buying a new car versus buying a used one.
Personally, I buy used because I don't care about the warranty or the 'wow' factor of having the latest model. I do all of my own repairs, and it makes me sick to my stomach to think about buying something only to have it depreciate in value so quickly. Oh . . . and on top of that, I always pay cash for cars, with whatever I have in savings.
Other people really value having a brand-new car. They want the safety of a 4 year warranty. They really value being able to drive around in something new and sparkly, and they don't mind paying a few hundred bucks a month to do so. They also don't mind the fact that it will depreciate in value pretty quickly (o...
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Personally, I buy used because I don't care about the warranty or the 'wow' factor of having the latest model. I do all of my own repairs, and it makes me sick to my stomach to think about buying something only to have it depreciate in value so quickly. Oh . . . and on top of that, I always pay cash for cars, with whatever I have in savings.
Other people really value having a brand-new car. They want the safety of a 4 year warranty. They really value being able to drive around in something new and sparkly, and they don't mind paying a few hundred bucks a month to do so. They also don't mind the fact that it will depreciate in value pretty quickly (o...
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I agree totally with you. I am not one for prestige seeking. I drive 3 year old cars and pay cash when possible. I do not buy anything on the bleeding edge.
I do think if people did not renew for a phone the carriers would be forced to offer reneal incentives regarding minutes and services rather then bleeding edge phones that are old news in months.
I have a friend who had to have the Razor when it came out. One of those who has to have the latest and greatest. He has since sold it and bought an MPX220. It was he who made me aware of that phone and the good deals available for it on Ebay.
I do think if people did not renew for a phone the carriers would be forced to offer reneal incentives regarding minutes and services rather then bleeding edge phones that are old news in months.
I have a friend who had to have the Razor when it came out. One of those who has to have the latest and greatest. He has since sold it and bought an MPX220. It was he who made me aware of that phone and the good deals available for it on Ebay.
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I know one thing they should change, allowing non-exclusives to do upgrades. I tell you whats happening, as customers out of contract come in to upgrade, non-exclusives not being able to do an upgrade, fight hard to get the customer over to another carrier to get there activations up one way or another.
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HAND said:
I know one thing they should change, allowing non-exclusives to do upgrades. I tell you whats happening, as customers out of contract come in to upgrade, non-exclusives not being able to do an upgrade, fight hard to get the customer over to another carrier to get there activations up one way or another.
I think that's how this whole thread got started. Will was saying that he didn't understand why companies offer insanely good deals to new customers with no established loyalty to the carrier, but then turn around and offer so-so deals to existing customers.
The whole point is that it DOES encourage the sort of thing that you are talking about. I think not allowing non-exclusives to do upgr...
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One nice thing in my region they are not allowing non-exclusive any more...its either us and no other or not at all....THANK GOD FINALLY!!!!!!!!!!!!!!!
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