AT&T Mobility
All of Cingular's press releases have been making reference to "AT&T's wireless unit," however, is that simply only because they haven't found solid ground on a new name yet?
I know the initial thought was to leave it at AT&T , but that just seems so infeasible to me as a consumer. I would think that they're going to do something indicating wireless with the name and I've read a lot of references to AT&T Mobility in other press releases about Cingular's quarterly results today.
Has anybody else heard anything? I kind of like the ring of AT&T Mobility, and it could just as easily be branded under that New AT&T.
"AT&T Mobility, part of the New AT&T."
Oh, and I have also read some opposition to the "Mobility" portion as many of the ...
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I know the initial thought was to leave it at AT&T , but that just seems so infeasible to me as a consumer. I would think that they're going to do something indicating wireless with the name and I've read a lot of references to AT&T Mobility in other press releases about Cingular's quarterly results today.
Has anybody else heard anything? I kind of like the ring of AT&T Mobility, and it could just as easily be branded under that New AT&T.
"AT&T Mobility, part of the New AT&T."
Oh, and I have also read some opposition to the "Mobility" portion as many of the ...
(continues)
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On January 24, 2007, AT&T Mobility LLC (AT&T Mobility), formerly Cingular Wireless LLC, a wholly-owned subsidiary of the registrant AT&T Inc. (AT&T), announced its results of operations for the fourth quarter of 2006. The text of the rpess release and accompanying financial information are attached as exhibits and incorporated herein by reference.
On December 29, 2006, AT&T completed its acquisition of BellSouth Corroration (BellSouth) and step-acquisition of AT&T Mobility. AT&T's consolidated results for the fourth quarter of 2006 include AT&T Mobility operational results for the final two days of the quarter, from the time of closing through year's end.
On December 29, 2006, AT&T completed its acquisition of BellSouth Corroration (BellSouth) and step-acquisition of AT&T Mobility. AT&T's consolidated results for the fourth quarter of 2006 include AT&T Mobility operational results for the final two days of the quarter, from the time of closing through year's end.
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RUFF1415 said:
On January 24, 2007, AT&T Mobility LLC (AT&T Mobility), formerly Cingular Wireless LLC, a wholly-owned subsidiary of the registrant AT&T Inc. (AT&T), announced its results of operations for the fourth quarter of 2006. The text of the rpess release and accompanying financial information are attached as exhibits and incorporated herein by reference.
On December 29, 2006, AT&T completed its acquisition of BellSouth Corroration (BellSouth) and step-acquisition of AT&T Mobility. AT&T's consolidated results for the fourth quarter of 2006 include AT&T Mobility operational results for the final two days of the quarter, from the time of closing through year's end.
If they are not going to c...
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W00T! Bell Atlantic Mobile was my first cell company! I had a SWEET yellow Nokia brick! Then it was NYNEX mobile... then it became verisuck. π’
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AGHH!!!! i was close when i posted the new name for cingular.... Mobility sounds allright i guess.. inda cheesy..
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Q: Who are we?
A: Externally we are known as Cingular, but we are transitioning that name to AT&T. After a period of co-branding, AT&T will be the sole name you will see in commercials, on our stores, etc. Our name in the marketplace will become AT&T.
Legally the name of our operating subsidiary, Cingular Wireless LLC, is βAT&T Mobility LLC,βΒ but that name that will not be promoted or widely used in any way other than for legally necessary purposes. This helps distinguish us from other subsidiaries of AT&T. We will use AT&T Mobility on our business cards and stationery as well as other internal communications.
A: Externally we are known as Cingular, but we are transitioning that name to AT&T. After a period of co-branding, AT&T will be the sole name you will see in commercials, on our stores, etc. Our name in the marketplace will become AT&T.
Legally the name of our operating subsidiary, Cingular Wireless LLC, is βAT&T Mobility LLC,βΒ but that name that will not be promoted or widely used in any way other than for legally necessary purposes. This helps distinguish us from other subsidiaries of AT&T. We will use AT&T Mobility on our business cards and stationery as well as other internal communications.
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I understand that, but Ed Whitacre also stated that nothing was set in stone and any re-branding efforts would be done gradually as feedback from the marketplace was received.
I find it hard to believe that the wireless unit being named AT&T with no identifier is going to be understood. Average consumers are not going to recognize that AT&T actually means AT&T's wireless division unless it is specifically stated.
I wouldn't be surprised if AT&T actually did promote the AT&T Mobility name by year's end.
I find it hard to believe that the wireless unit being named AT&T with no identifier is going to be understood. Average consumers are not going to recognize that AT&T actually means AT&T's wireless division unless it is specifically stated.
I wouldn't be surprised if AT&T actually did promote the AT&T Mobility name by year's end.
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well actually the only sprint that is around is the cell phone company. sprint as there landline company is now called embarq. back when sprint was around for landline service the wirless division was known as sprint pcs.
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Sprint also divested their wireline and two marketing campaigns made it clear that Sprint Local Telephone is now Embarq, and Sprint is wireless.
Remember the name Sprint PCS? PCS=wireless identifier.
The same thing goes for Alltel. They were formally known as Alltel Wireless until they divested their wireline division.
Just take a minute to browse through all of the major telecom units and their wireless divisions in the past. Any company that consisted of both wireline and wireless services at some point had an identifier for their wireless division.
Remember the name Sprint PCS? PCS=wireless identifier.
The same thing goes for Alltel. They were formally known as Alltel Wireless until they divested their wireline division.
Just take a minute to browse through all of the major telecom units and their wireless divisions in the past. Any company that consisted of both wireline and wireless services at some point had an identifier for their wireless division.
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American Telephone & TELEGRAPH
What a great catchy name for a cellular outfit.
What a great catchy name for a cellular outfit.
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Yeahhhh, that's probably why the proper name was dropped for AT&T oh say...about one hundred years ago. π
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