marketing
😕 I'm not sure why T-Mobile doesn't market the JD powers awards in every national advertisement. Even if we ran a small picture of the awards at the bottom of the screen, something, anything. You've got companies like Verizon wireless that spend more on advertising than most car manufacturers, and they claim to have the most reliable network based on their own in house, internal research. When we know THAT'S NOT TRUE! The common customer does not know that, and they won't unless we let them know. Can you hear me now Seattle! 😕
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I think the reason is b/c T-Mobile doesn't want to look "cheesy" in their commercial like Cingular & Verizon tend to do usually. Like when they market their new $45/1000 mins plan then the "award" pops up at the end kind of makes them look "cheesy". I would see it and think so you want me to go w/ T-Mobile b/c they have an award? Big deal. Even tho is somewhat of a big deal, but the customer wants to get other "stuff" besides a carrier that has an award. Get me? They want to have respect for their "brand" and not go flaunting everything they have.
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Good point, but we're not talking about awards for the coolest phones or best spokesperson. We're talking about being recognized for the most reliable network and best customer service. The foundation to a successful wireless retail operation. There's a reason why everytime chevy or dodge wins one of these awards it's plastered all over the screen. When you're looking for mobile service there are two key factors: you want it to work and work well, and if you have a problem you want the best possible customer service to get your problem resolved. The customer needs to know who the best is without having to come into a T-Mobile store to find that out. 🙂
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As a soon-to-be marketing/advertising graduate, I'd have to agree that T-Mobile's marketing kinda bites. I think they SHOULD tactfully use the awards they recieve. Don't throw them on at the end of a commercial spot after you've tauted having 1,000 mins for $45. Do an entire campaign redefining the image of T-Mobile.
Right now people associate T-Mobile with lots of cheap minutes, a small coverage footprint and Catherine Zeta Jones. Basically: "Look! We give you lots of minutes cheap! Catherine says sign with us!" and that's it. There's no end-user benefit shown.
Instead, people need to associate it with terrific per-minute value, free roaming nationwide on a network that reaches 95% of the population, award winning customer serv...
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Right now people associate T-Mobile with lots of cheap minutes, a small coverage footprint and Catherine Zeta Jones. Basically: "Look! We give you lots of minutes cheap! Catherine says sign with us!" and that's it. There's no end-user benefit shown.
Instead, people need to associate it with terrific per-minute value, free roaming nationwide on a network that reaches 95% of the population, award winning customer serv...
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I was just about to mention the commercials, I get a kick out of almost every single one of them. I definately agree to an extent we should be proud of what we earned, and also promote it, however, if overdone, it's possible to backfire, too. What do you think would be a happy medium?
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I can't say because I don't think I've ever seen a T-Mobile commercial. I've seen tons of Cingular, Verizon and Sprint, and even Nextel, but I don't ever remember seeing a T-Mobile spot. (Problem with their media planning?)
Funny is good. It's entertaining. But it has to be funny to a certain end. Funny for the sake of funny does little more than cost the company thousands of dollars to entertain people with no result.
It's like beer ads. They're hilarious. I believe it was the Superbowl ad a few years back that featured the mud wrestling women. I think it had the highest recall rate of any ad aired, but people thought it was a Miller ad when in fact Budweiser paid the millions to produce and run it. Funny? Yes. Effective? ...
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Funny is good. It's entertaining. But it has to be funny to a certain end. Funny for the sake of funny does little more than cost the company thousands of dollars to entertain people with no result.
It's like beer ads. They're hilarious. I believe it was the Superbowl ad a few years back that featured the mud wrestling women. I think it had the highest recall rate of any ad aired, but people thought it was a Miller ad when in fact Budweiser paid the millions to produce and run it. Funny? Yes. Effective? ...
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Very nicely put. 🙂
With our commercials, the "Get More" is pushed to the extent it basically says we have more minutes.
For example one commercial shows 3 boys in a car that is stuck underneath the back end of a semi (18 wheeler) trailer. The camer zooms into the bumber sticker that says (hows my driving? call 1-800_______)...so, the guy driving goes "ya know, someone should really call that number (as their car is being dragged down the highway stuck under this truck). He looks at the guy in the passengers seat and he says "but it's peak hours! why can't you call?" the driver says back to him "it's a daytime call"....so they both look back to the 3rd guy in the back seat and the guy in back says "I'm roaming". the camera zooms out...
(continues)
With our commercials, the "Get More" is pushed to the extent it basically says we have more minutes.
For example one commercial shows 3 boys in a car that is stuck underneath the back end of a semi (18 wheeler) trailer. The camer zooms into the bumber sticker that says (hows my driving? call 1-800_______)...so, the guy driving goes "ya know, someone should really call that number (as their car is being dragged down the highway stuck under this truck). He looks at the guy in the passengers seat and he says "but it's peak hours! why can't you call?" the driver says back to him "it's a daytime call"....so they both look back to the 3rd guy in the back seat and the guy in back says "I'm roaming". the camera zooms out...
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I vaguely remember seeing the one with the car being pulled down the road. But it seems like it was at least a year ago. Very funny nonetheless. And they are funny in a way that proves a point: T-Mobile gives you tons of minutes cheap. But everyone knows that already. If you look at a pamphlet you see that you get lots of minutes. The pamphlet doesn't talk about the JD Powers awards, how the coverage, which admittedly looks sparse (especially when compared to Verizon or Cingular) actually reaches 95% of the U.S. population. But I'm repeating myself. 🙂
Anyone have any corporate hook-ups? I want a job in T-Mobile's marketing department. 🙂
Anyone have any corporate hook-ups? I want a job in T-Mobile's marketing department. 🙂
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Ah! Good to know. I guess I should check some of them out.
So, I've been trying to get ahold of T-Mobile corporate to see if they hire marketing people out of college, and I keep getting transferred to call center recruiting.
Anyone know how to get ahold of the corporate marketing department?
Thanks.
So, I've been trying to get ahold of T-Mobile corporate to see if they hire marketing people out of college, and I keep getting transferred to call center recruiting.
Anyone know how to get ahold of the corporate marketing department?
Thanks.
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