Sprint-Nextel to Thrive?
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So 2004 has started and ended with a major US cellco merger. The difference in style and execution of the two deals symbolizes wider contrasts that will filter through to the market as the four companies involved go through their transition periods. The takeover of AT&T Wireless by Cingular was messy, protracted and the buyer has been saddled with an inflated purchase price and a difficult consolidation process. Though the two companies achieved market leading bulk, their marriage was one of deeply flawed operations with poor customer service records and unimaginative future technology paths.
As such, they were representative ...
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