Motorola MPx220

Best Buy® has this phone (in my area) for $199 through 01.08.05 with a $50 gift card, but ONLY with NEW activation. Why!?! It is a $35 difference (activation fee). Why not up the price $35 and try to push the poor phone out to consumers that are willing to take a chance with it? When the lil' nerd told me it had to be a new activation as opposed to a contract renewal, I just shook my head and walked away. Of course, I know it is not the nerd's fault.